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No34.3 - Internal Communication Best Practices for Emergency Response

Updated: Sep 3, 2023

This blog post forms part of a series, see here for the first one.

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When emergencies strike, swift and effective internal communication can make a crucial difference. This blog post dives into the world of internal communication best practices, focusing on how storytelling can enhance your organisation's emergency response efforts.

Creating a Communication Network

Establish a clear communication network that ensures information flows seamlessly during emergencies. Incorporate storytelling to explain the role of each team and individual in the response process. Paint a vivid picture of how their contributions fit into the bigger picture.

Crafting Clear and Actionable Messages for Internal Communication

During an emergency, concise and actionable messages are vital. Utilize storytelling techniques to deliver instructions and updates in a way that resonates with employees. Story-based messages can enhance understanding and retention of critical information.

  1. Empowering Frontline Communicators: Equip frontline communicators with the tools they need to convey accurate and timely information. Use storytelling to provide real-life scenarios that guide their communication approach. This approach ensures that employees receive consistent and empathetic messages.

  2. Leveraging Technology for Swift Communication: Incorporate technology solutions to facilitate rapid communication during emergencies. Share stories of how technology has enabled organisations to overcome communication barriers and respond effectively to crises.


Internal communication best practices play a pivotal role in ensuring effective emergency response. By harnessing the power of storytelling, organizations can create a communication ecosystem that empowers employees to take informed actions during critical incidents.

As you strengthen your organization's emergency response communication, remember that our experts are here to assist you. Reach out to us to learn how our experience can help you build a communication framework that ensures readiness and resilience in times of crisis.



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