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No34.2 - Communicating with Employees During a Crisis Through Internal Communication

Updated: Sep 3, 2023

This blog post forms part of a series, see here for the first one.

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In times of crisis, maintaining open and transparent communication with employees is paramount. This blog post delves into the art of effectively using storytelling in internal communication to keep employees informed, engaged, and connected during challenging situations.

Building Trust Through Transparent Internal Communication

During a crisis, employees look to their leaders for guidance and reassurance. Implement a communication strategy that prioritizes transparency and honesty. Craft narratives that address concerns head-on, sharing both challenges and progress. By incorporating storytelling, you can humanize the communication process and build trust among employees.

Empathy in Employee Communication:

Empathy is a cornerstone of effective communication, especially during crises. Utilise storytelling to showcase real-life experiences of employees who have navigated challenges. These stories highlight the human aspect of the crisis and demonstrate that the organization values its employees' well-being.

  1. Fostering Engagement Through Interactive Communication: Incorporate interactive elements in your communication strategy to encourage employee engagement. Use storytelling to create relatable scenarios that employees can connect with. Encourage feedback and discussions, allowing employees to share their insights and suggestions.

  2. Providing Timely and Relevant Information: In a rapidly evolving crisis, timely communication is essential. Use storytelling techniques to convey complex information in an easily digestible manner. Craft narratives that guide employees through updates and changes, helping them make sense of the situation.


Storytelling in internal communication during a crisis enables organisations to establish a sense of unity, trust, and engagement. By embracing transparency, empathy, and interactive communication, companies can navigate crises while strengthening their employee relationships.

As you navigate the challenges of communicating during a crisis, our team is here to support you. Reach out to us to discover how our expertise in internal communication can help you maintain strong connections with your employees during these critical moments.



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