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No34.5 - Developing a Crisis Communication Plan for Internal Communication

Updated: Sep 3, 2023

This post forms part of a series, see here for the first one.

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A well-crafted crisis communication plan is the cornerstone of effective internal communication during challenging times. This blog post dives into the intricacies of developing a comprehensive crisis communication plan that leverages storytelling to keep your workforce informed and engaged.

Assessing Risks and Vulnerabilities

Begin by assessing potential risks and vulnerabilities that your organisation may face. Use storytelling to create scenarios that highlight these risks, helping employees understand their significance and potential impact on the organisation.

Crafting Tailored Messages for Internal Communication

Craft messages that resonate with different employee segments. Utilise storytelling to personalise messages, addressing the unique concerns of various teams or departments. Tailored messages enhance engagement and ensure that all employees receive relevant information.

  1. Establishing a Chain of Communication: A clear chain of communication is essential during a crisis. Develop a hierarchical structure that defines roles and responsibilities. Use storytelling to illustrate the flow of communication, clarifying how information moves through the organisation.

  2. Utilizing Multichannel Communication: Incorporate multiple communication channels to reach employees effectively. Leverage storytelling to explain the purpose of each channel and how they complement one another. Stories can illustrate how diverse channels contribute to a comprehensive communication strategy.


Developing a crisis communication plan requires careful consideration and strategic thinking. By integrating storytelling, organisations can create a plan that not only informs but also engages employees, fostering a sense of unity and empowerment in times of crisis.

Ready to establish a robust crisis communication plan that keeps your employees informed and engaged? Our experts are here to guide you through the process. Contact us to learn how our experience in internal communication can help you develop a plan that ensures clarity, unity, and resilience during crises.



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